Everyone says that reading is important, but have you ever asked yourself why?
Great quote by Jim Rohn was “A formal education will make you a living, while self education will make you a fortune.”
There is so much to be gained when you read a book like introspection, a paradigm shift, inspiration, new insights, increased understanding, and just great nutrition for our brains. I am not sure of any direct claims reading has to health benefits, but I wouldn’t be surprised if there were. When we read our mind is pushed and our imagination is stretched to visualize or gain a greater understanding of whatever we are reading.
Another anonymous quote but a great quote nonetheless is “Books give a soul to the universe, wings to the mind, flight to the imagination, and life to everything else.”
So, when was the last time you read a book?
With the focus on digital now you can even buy and read books directly on your tablets or smart phones. Of course there is our old time favourite but now old-fashioned printed book option as well. Yet, with so many options available and the rapid advancement of social media and fingertip access, you would think that more people are reading than ever before. But sadly, the opposite is true and this is even more true for younger adults. Many tend to put the books down soon after college graduation. But with increased accessibility to some of the greatest books of all time today more than ever before, there really is no excuse.
I guess here at Karrots we’re a little bit old school in the sense that reading is still an essential part of our weekly activities. We love our social and digital media don’t get us wrong, but at some point, we all have to disconnect. Take some time to talk to someone, have an actual conversation with someone in person or even on the phone, rather than tweet them or leave comments on their ‘walls’. Birthdays used to be a special day when you called that special someone, wrote a card, went to see them. Now we just post a message with a cake emoticon on their wall and call it a day. As if to say a virtual smiley with waving hands wearing a birthday hat should be sufficient to maintain that relationship with them.
At Karrots we believe in the integrated theory as always being the best. The newest fashion trends are usually inspired by past and you can’t know where you are headed without knowing where you’ve been. It’s about looking ahead into the future while respecting the past by understanding our history. This is why old and new, contemporary and classic, traditional and modern make the best outputs not just in marketing but design, music, and many more creative disciplines.
So our commitment is to continue to read business and personal development books as well as attend as many relevant industry events as possible. We want to discuss anything we learn as a team to share with each other and keep our minds open. We want to inspire each other with articles and new insights that will constantly push us to be better and keep us motivated and inspired. There’s also a synergistic effect caused by us all reading a book together where all of our different views and perspectives come to the table and a whole greater than the sum of it’s parts comes to life. Reading for us has bread innovation and brainstorming sessions that have led us to the most unique client campaigns ever. It’s also been found to motivate the team internally and promote a better working environment.
So here’s what we’ve read or are reading at the moment:
- Think and Grow Rich by Napolean Hill
- The Go-giver by Bob Burg and John David Mann
- Ubuntu by Bob Nelson & Stephen Lundin
- How to make friends and influence people by Dale Carnegie
- Getting Naked by Patrick Lencioni
- The Psychology of Selling by Brian Tracy
Reading has a significant number of benefits such as:
1. Helps to improve your imagination:
There are times we want to try something new but are held back by our fear of the unknown. A book can open your mind to explore beyond your imagination. Reading exposes you to new things like new concepts, new information, languages and even various cultural differences and beliefs. Reading also develops your creative side and gets those juices and imagination flowing that gives each reader their own unique experience.
2. Self Improvement:
Reading has been found to help boost self-confidence. After reading a lot of motivational and self-development books, you want to be the best version of yourself. Through reading, you begin to see the bigger picture you understand things better.
3. Gain experience from others:
When you read a book, you are gaining knowledge and learning from the experience of others. Reading not only helps us learn from the same mistakes of others it teaches us steps on how to move forward and remedy the situation to our benefit. There are so many motivational and inspiring books out there to gain to impact knowledge on different topics and ideas.
4. Discover and create or recreate yourself:
Reading opens your mind to the new ideas and concepts. It helps you to discover hidden potentials you sometimes never knew existed within you and think about how to exploit them to improve yourself. Sometimes it inspires you to recreate yourself into a completely new and improved version of yourself based on a huge shift in your thinking.
5. Reduces stress:
Complete silence, all electronics turned off, nothing to do, and a good book in hand. The thought relaxes you right? At some point, we all need to disconnect. Would you take your laptop to the beach with you while taking in the ray? No, that’s just too risky as technology is still a bit too fragile and valuable to be that close exposed to the blazing sun, water, and sand. This is why you grab a book instead. Taking some time to read at least once a week will improve your overall well-being and help you perform better in all areas of your life.
So, what are you waiting for? Grab a book and share your experience with us and let us know why you love reading. Heck, read with us and pick one of the books we mentioned and join us on our journey of personal and professional growth!