VIDEO: 4 Reasons Why You Should Use It In Your Marketing Mix!

One Video Is Worth A MILLION Words! 

Video is simply THE medium of choice for marketing your product or service online, but how do you use it effectively?

A Quick Look back

At its inception, the Internet was mostly used as a quick reference or research tool. Due to its limited abilities, websites made during this time – from the mid nineties to mid 2000’s – were very informative, but also very word-heavy, and took a long time to read. Today, we still use the Internet for quick reference, but you’ll notice that there is now a greater emphasis towards images and a shift away from text.

But if a picture is worth a thousand words, then a video is worth a million. That’s why video is the best tool to get positive results in your business.

1. How-To Videos Are The Most Popular

In fact, the most popular video searches online are how-to or instructional videos, such as About.com. Find a way to create a how-to video for your industry: there’s something in everyone’s business that can be the fuel for an online video. For instance, I can create a video on how to set up an HTML signature, create a logo, or other little marketing tips that no one usually gives out for free. By instructing people on how to do something, your video becomes a very popular tool for marketing for your business. There’s a friend of mine that created his own DIY channel on youtube and this is pretty much all he does. He’s created and published how-to videos on just about anything. Check his website or his DIY Channel on Youtube and if you have a how-to video you are thinking of doing you can reach out to him!

Another great thing about videos is that it allows people to put a face to a name we all want to do business with people we like and can relate to so what better way to introduce yourself than through video?!

2. Google Wants Your Video!

Google recently acquired Youtube This means you can have pay-per-click campaigns attached to a video, which is a powerful tool you can leverage. You can also take advantage of keywords and online marketing to exploit a video and increase views. Google likes to see you use their products: the more you use their products, the higher they rank you. They rank sites with video higher than those that have only images and/or text.

3. Video Communicates or Says Things You Can’t Put Into Words

There are those days in your business where you feel like you sound like a broken record. You keep saying the same thing over and over again. No matter which client or prospective client you meet with it just seems like you are always being redundant. Sort of feeling like Bill Murray in that movie Groundhog Day. Video is a great way to turn that redundant message into a video so that instead of repeating yourself you can direct people to watch the video. You can also use video to show your process like that tv show “How It’s Made” to illustrate your behind the scenes and demonstrate exactly how you do what you do. We created one for Karrots, take a peek! https://www.youtube.com/watch?v=Ps3K0FNhLtA

4. You Don’t Have to Break the Bank

Videos don’t have to cost a fortune unless their purpose is for a high quality brand essence or promotional video. These types of videos still have their place in marketing. The costs associated run quite high because of the production elements of cinematography and editing that’s required behind the scenes which is a combination of labour and technical equipment. But even if you think about it, a video is a tool and when it’s properly utilized it’s an investment that will bring you returns. It can be packaged, purposed, and published for so many different platforms that you can drive a huge return from just one video.

So if you are considering or planning on using video (or any other marketing tool) as part of your marketing mix sit down and carefully plan them all out as a series. This is also where a marketing strategist can help with figuring out which concept would best suits your goals and then provide you with a high level outline and storyboard for each.

TIP: Batch your videos together so that they can be shot all the same day and/or location to keep production costs down whether you are doing them yourself or have hired help.

Email Signatures: 3 Reasons Why They Are A Brilliant (And Underused) Tool!

As a marketing professional, a frequent question that many people ask me is “What’s the most overlooked marketing tool?” My response is usually surprising by how simple it is, but I usually respond with “Your email signature”. I find it equally surprising how often I receive email correspondence from people who don’t include in it a proper and professional HTML email signature. But this simple item is just as important as your business card. It’s your clients’ best access point, their one-stop-shop, for your entire online presence, and almost no one is getting it right. So here are 3 reasons why if you don’t have a professional HTML email signature, you need to get one pronto!

1. Brand Recognition

An HTML signature has your logo, first and foremost, which means that it also carries your brand. More than that, it constantly reinforces your brand in the minds of the people who already work with you and those who you are contacting for the first time. The signature is evident, and it’s always sending a message about your brand and your business. What’s great about it is that creating one for your staff also ensures that your brand is consistent across the board. Everyone is saying the same thing and the design properties are the same for everyone. I used to work at an organization that used to announce our new signatures every month and make sure we (employees) all installed them. They understood the important of this tool. However, I’ve seen cases where I get emails with varying email signatures with questionable fonts (like Comic Sans…I cringe at the use of this font in any business).

2. Makes It Easy to Contact You

The second thing about an email signature is the convenience factor. Most of us aren’t pinned to a desk, and even if we are, the email address is what you normally pull out when you need to call someone. Most of us unintentionally make getting in touch with us a game of hide-and-seek without even realizing it. But the reality is that people wanting to connect with us have to dig through their existing stacks of business cards or through their contact lists on their phones to do so. We’re making doing business with us hard for no reason. An email signature solves that problem. Now, no one has to go digging and can just refer to the last email we sent them and call us directly.

3. It’s 24/7 Promotion

The third thing about an email signature is that it does your promotion work for you. Think about it: by adding a signature to your email correspondences, you create a tool whereby people can get to know you in your absence. It’s a form of promotion that’s active 24 hours a day, 7 days a week. Suppose it’s 7 p.m., and my phone buzzes with an email from a new contact with an offer to work together, say, another entrepreneur. I may not be able to reply to the email right away, but I also might click on the email signature’s link to the sender’s website. I may ask “Who is this person” or “What’s he about?” If I’ve already visited their page, I may notice something new that I’ve never seen before. I’ll get to know them better that way. The same goes for sending out emails to prospective clients with our own HTML signature on it. Even if they don’t reply the very moment they receive an email from us, they can visit our website (or any social media channel) and get to know who we are and give us a call when they are free to speak. I’ve had prospective clients say that they chose to hire Karrots Inc. just based on what they read or saw on social media about us after we emailed them and they clicked on our links. There is no denying the power of this very simple tool.

In 2015, if you’re including a great email signature without links to your website and social media pages, you’re potentially losing a lot of new business opportunities. It’s like handing out a business card without any contact information on it. So don’t miss out on potential opportunities and create your professional HTML signature as soon as possible. You won’t regret it.

Karrots Email Signature